From the Organizing Committee Chair

From the Organizing Committee Chair

Dear Colleagues,

On behalf of the Conference Organizing Committee, we cordially invite you to the 2023 Global Marketing Conference (GMC) at Seoul, which will be held July 20-23, 2023. 2023 GMC at Seoul is a truly global conference since following organizations joined as co-hosts: American Marketing Association, European Marketing Academy, Australian & New Zealand Marketing Academy, Japan Society of Marketing and Distribution, Korean Scholars of Marketing Science and Korea University. Seoul is one of the most globalized cities in Asia where you will find excitements and new friends.

The 2023 GMC at Seoul will focus on “Marketing & Management Transformation in the Challenging Digital Environment” and provide strong contents covering marketing and management related subjects. A world-renowned, multidisciplinary scholars and business practitioners will gather to present concepts and their analyses about marketing. Special joint symposiums and sessions will cover hot and trendy issues of marketing and management.

Following sponsoring journals joined this conference to publish their special issues with best papers presented in the 2023 GMC at Seoul: International Journal of Advertising, Journal of Macromarketing, Psychology & Marketing, Industrial Marketing Management, International Journal of Consumer Studies, Journal of Service Management, Journal of Social Marketing, Journal of Current Issues and Research in Advertising, International Journal of Marketing & Distribution, Asia Pacific Journal of Marketing and Logistics, International Marketing Review, and Journal of Global Fashion Marketing.

The 2023 GMC at Seoul will provide opportunities for discussions and meeting space for various subjects. We welcome your paper submission and active participation in the presentations.

This conference will provide you with numerous opportunities to interact with the latest cutting- edge theories and practices. In addition to the conference program, we will provide social and entertaining programs that include Welcoming Reception, Conference Dinner, Conference Lunch, and a variety of entertainment programs including industrial tours. Through various social programs in our conference, the conference participants will have chances to experience the jet-set pace of economic growth and hospitality that Seoul offers.

The organizing committee will endeavor to satisfy our conference participants of 2023 GMC at Seoul based upon our successful conference management for last GMC’s in Shanghai (2008), Tokyo (2010), Seoul (2012), Singapore (2014), Hong Kong (2016), Tokyo (2018) and Seoul (2020, in virtual).

We sincerely look forward to your participation and valuable contribution at this meaningful gathering in Seoul.

With our warmest regards,

Eunju Ko, Ph.D

Organizing Committee Chair of 2023 Global Marketing Conference at Seoul

President of Global Alliance of Marketing & Management Associations

Professor of Fashion Marketing, Yonsei University