2023 Global Marketing Conference at Seoul


Dates: 20th – 23rd July 2023

Extended Submission Deadline: 31th January 2023

 

Venue: Lotte Hotel Seoul & Yonsei University, Seoul, Republic of Korea 

Conference Homepage: https://2023gmc.imweb.me/

 

Hosts

American Marketing Association

European Marketing Academy

Australian & New Zealand Marketing Academy

Japan Society of Marketing and Distribution

Korean Scholars of Marketing Science

Yonsei University

Korea University


Organizer

Global Alliance of Marketing & Management Associations


Partners

Association for Consumer Research (USA)

Society for Consumer Psychology (USA)

Greek Marketing Academy (Greece)

AEMARK (Spain)

Chinese Marketing Association of Universities (China)

New Zealand Asia Institute of University of Auckland (New Zealand)

Ritsumeikan University (Japan)

Harbin Institute of Technology (China)

Center for Sustainability & Wellbeing, Yonsei University (Republic of Korea)

Changwon National University (Republic of Korea)


Sponsors

Korea Tourism Organization

Seoul Metropolitan Government

School of Fashion & Textiles, 

Hong Kong Polytechnic University

Korea Economy & Management Development Institute


 

CONFERENCE CO-CHAIRS


Prof. Roland T. Rust, Professor, Department of Marketing, Robert H. Smith School of Business, 3451 Van Munching Hall, University of Maryland, College Park, MD 20742-1815, USA, rrust@rhsmith.umd.edu, Tel: +1-301-405-4300, Fax: +1-301-405-0146.

Prof. Renana Peres, Chair of the Marketing Department, The Hebrew University School of Business, Hebrew University of Jerusalem, Mount Scopus, Jerusalem 91905, Israel, renana.peres@mail.huji.ac.il, Tel: +972-2-5883073.

Dr. Linda Robinson, Head of Marketing, College of Business and Law, RMIT University, GPO Box 2476, Melbourne, VIC 3001 Australia, linda.robinson2@rmit.edu.au, Tel: +61 3 99255863

Prof. Chizuru Nishio, Faculty of Business Science, University of Tsukuba, 3-29-1 Otsuka, Bunkyo, Tokyo, 112-0012, Japan, nishio@gssm.otsuka.tsukuba.ac.jp.

Prof. Tony Garrett, Korea University Business School, #616 LG-POSCO Building, Anam-Dong, Seongbuk-Gu, Seoul 136-701, Republic of Korea, tgarrett@korea.ac.kr, Tel: +82-2-3290-2833.


CONFERENCE OBJECTIVES


Improvement of theory and practice continues to be a vital aspect of global marketing and management that affects consumers and businesses around the world.  The theme of this year’s conference is, “Marketing & Management Transformation in the Challenging Digital Environment”. This theme emphasizes the need for educators and business leaders to recognize, appreciate, and understand the significance of marketing and management transformation happening globally in the challenging digital world including the rapid advancement of new technologies, different cultures, and cross-cultural business applications, as they affect both domestic and multinational marketing strategies. The 2023 Global Marketing Conference at Seoul offers outstanding opportunities for business leaders and academics to share their insights and learn from the research finding and experiences of others. The program chairs welcome participants from all cultures and parts of the world. We look forward to a stimulating and interactive conference. Proceedings of this conference will have an ISSN number (1976-8699).

 

Please contact proper symposium chairs or track chairs listed below to submit a paper or special session proposal or to participate this conference. 


1. KEYNOTE SPEECH


Title: Serving Customers with Feeling AI

Keynote Speakers: Roland T. Rust: Distinguished University Professor, David Bruce Smith Chair in Marketing, Executive Director, Center for Excellence in Service, University of Maryland, Co-author of ‘The Feeling Economy: How Artificial Intelligence is Creating the Era of Empathy’ (2021), & VP of Publications, American Marketing Association. Ming-Hui HuangDistinguished Professor, National Taiwan University, Co-author of ‘The Feeling Economy: How Artificial Intelligence is Creating the Era of Empathy’ (2021), & Editor-in-Chief, Journal of Service Research


2. JOINT SYMPOSIA 

 

2023 EMAC-GAMMA JOINT SYMPOSIUM

The European Marketing Academy (EMAC) and Global Alliance of Marketing & Management Associations

(GAMMA) will jointly hold the 2023 EMAC-GAMMA Joint Symposium on ‘Artificial Intelligence in Marketing and Management’ in the 2023 GMC at Seoul. Please submit your paper to the Symposium Co-Chairs: Prof. Roland T. Rust, Professor, Department of Marketing, Robert H. Smith School of Business, 3451 Van Munching Hall, University of Maryland, College Park, MD 20742-1815, USA, rrust@rhsmith.umd.edu, Tel: +1-301-405-4300, Fax: +1-301-405-0146. Prof. Sue Ryung Chang, Marketing Area, School of Business, Yonsei University, 50 Yonsei-ro, Seodaemun-gu, Seoul, 03722, Republic of Korea, suechang@yonsei.ac.kr, Tel: +82-2-2123-2499.

 

2023 ANZMAC-GAMMA JOINT SYMPOSIUM

The Australian & New Zealand Marketing Academy (ANZMAC) and Global Alliance of Marketing & Management Associations (GAMMA) will jointly hold the 2023 ANZMAC-GAMMA Joint Symposium on ‘Reimagining Marketing’ in the 2023 GMC at Seoul. Please submit your paper to the Symposium Co-Chairs: Prof. Ian Phau, School of Marketing, Curtin Business School, GPO Box U1987, Perth WA, Australia 6845, ian.phau@cbs.curtin.edu.au, Tel: +61-8-9266-4014, Fax: +61-8-9266-3937. Prof. Tony Garrett, Korea University Business School, #616 LG-POSCO Building, Anam-Dong, Seongbuk-Gu, Seoul 136-701, Republic of Korea, tgarrett@korea.ac.kr, Tel: +82-2-3290-2833.

 

2023 JSMD-GAMMA JOINT SYMPOSIUM

Japan Society of Marketing & Distribution (JSMD) and Global Alliance of Marketing & Management Associations will jointly hold ‘the 2023 JSMD-GAMMA Joint Symposium’ on ‘Current Issues in Marketing & Distribution in Japan’. The accepted and presented papers will be considered to be published in International Journal of Marketing and Distribution, a JSMD journal. Please submit your paper to the Symposium Co-Chairs: Prof. Younghoon Choi, Doshisha University, Kyoto, Japan, ychoi@mail.doshisha.ac.jp and Prof. Morikazu Hirose, Tokyo Fuji University, Tokyo, Japan, morikazu_187@fuji.ac.jp.


2023 GMA-GAMMA JOINT SYMPOSIUM

Greek Marketing Academy (GMA) and Global Alliance of Marketing & Management Associations (GAMMA) will jointly hold the 2023 GMA-GAMMA Joint Symposium on ‘Marketing Communication in a VUCA (Volatile, Uncertain, Complex & Ambiguous) world’ in 2023 GMC at Seoul. Please submit your paper to the Symposium Chair: Prof. Anna K. Zarkada, Department of Public Communication, Cyprus University of Technology, 30 Archbishop Kyprianou Str, 3036 Limassol, Cyprus, anna.zarkada@cut.ac.cy, Tel: +357 2500.2046, Fax: +357 25002750.


2023 AEMARK-GAMMA JOINT SYMPOSIUM 

AEMARK (Spain) and Global Alliance of Marketing & Management Associations will jointly hold ‘the 2023 AEMARK-GAMMA Joint Symposium’ in ‘the 2023 GMC at Seoul’. Please submit your paper to Symposium Chair: Prof. Carlos Flavian, University of Zaragoza, Spain, aemark.gmc@gmail.com, Tel: +34-976-762-719.

 

2023 NZAI-GAMMA JOINT SYMPOSIUM

New Zealand Asia Institute of the University of Auckland and Global Alliance of Marketing & Management Associations will jointly hold "the 2023 NZAI-GAMMA Joint Symposium" on "Consumer Behavior and Globalization"in the 2023 GMC at Seoul. Please submit your paper to Symposium Co-chairs: Prof. Yuri Seo, The University of Auckland Business School, University of Auckland, 12 Grafton Rd, Auckland, New Zealand, y.seo@auckland.ac.nz, Tel: +64-9-923-8277. Dr. Felix Septianto, UQ Business School, The University of Queensland, St. Lucia, Brisbane, Queensland, Australia, f.septianto@uq.edu.au, Tel: +61-7-3346-8100.


2023 RITSUMEIKAN UNIVERSITY-GAMMA JOINT SYMPOSIUM

Ritsumeikan University and Global Alliance of Marketing & Management Associations will jointly hold "the 2023 RITSUMEIKAN UNIVERSITY-GAMMA Joint Symposium" on "Understanding Marketing Innovativeness in Asia”. Please submit your paper to Symposium Co-chairs: Prof. Changju Kim, Ritsumeikan University, Japan, cjkim777@fc.ritsumei.ac.jp. Prof. Mai Kikumori, Ritsumeikan University, Japan, kikumori@fc.ritsumei.ac.jp.


2023 HIT-GAMMA JOINT SYMPOSIUM

Harbin Institute of Technology (HIT) and Global Alliance of Marketing & Management Associations (GAMMA) will jointly hold the 2023 HIT-GAMMA Joint Symposium on ‘Digital Marketing’ in the 2023 GMC at Seoul. Please submit your paper to the Symposium Chair: Prof. Shaohui Wu, Department of Marketing, School of Management, Harbin Institute of Technology, 92 Xida St, Nangang, Harbin, Heilongjiang Province, China, wushaohui@hit.edu.cn, Tel: (+86) 0451 - 86414042, Fax: (+86) 0451 - 86414042.


2023 PolyU SFT-GAMMA JOINT SYMPOSIUM

School of Fashion & Textiles, Hong Kong Polytechnic University (PolyU) and Global Alliance of Marketing & Management Associations (GAMMA) will jointly hold the 2023 PolyU SFT-GAMMA Joint Symposium in the 2023 GMC at Seoul. Please submit your paper to the Symposium Chair: Prof. Erin Cho, Dean, School of Fashion & Textiles, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong, erin.cho@polyu.edu.hk.


3. SPONSORING JOURNALS

 

INTERNATIONAL JOURNAL OF ADVERTISING                                                                    

 

International Journal of Advertising (SSCI) will publish special issues on the following subjects with top papers presented in proper tracks of this conference.

 

1. International Journal of Advertising (SSCI) will publish a special issue on ‘Online Advertising and Marketing of Service Businesses’ with the best papers presented at the following track in 2023 GMC at Seoul called ‘Online Advertising and Marketing of Service Businesses’. Guest Editor: Prof. Shu-Chuan (Kelly) Chu, College of Communication, DePaul University 1 E. Jackson Blvd. Chicago IL 60604, USA, schu7@depaul.edu, Tel. +1-312-362-7929.


2. International Journal of Advertising (SSCI) will publish a special issue on ‘New Developments in Digital Promotion’ with the selected papers presented in the ‘New Developments in Digital Promotion’ track of the 2023 GMC at Seoul. Guest Editors: Prof. Lamberto Zollo, University of Milan, Italy, lamberto.zollo@unimi.it, Prof. Riccardo Rialti, University of Milan, Italy, riccardo.rialti@unimi.it, Prof. Kacy Kim, Bryant University, U.S.A., kkim2@bryant.edu, Prof. Sukki Yoon, Bryant University, U.S.A., syoon@bryant.edu.


JOURNAL OF MACROMARKETING

Selected papers from submissions to ‘How Can Marketing Address the Big Issues of Our Time: War and Peace, Pandemics, Political Extremism, Climate Change, etc.’ track of the ‘2023 Global Marketing Conference at Seoul’ will be considered for possible publication in a special issue of Journal of Macromarketing (SSCI) on ‘How Can Marketing Address the Big Issues of Our Time: War and Peace, Pandemics, Political Extremism, Climate Change, etc.’. Editor: Prof. Joseph Sirgy (Virginia Tech), sirgy@vt.edu.


PSYCHOLOGY & MARKETING                             

1. Psychology & Marketing (SSCI) will select the best papers presented in the track called ‘Psychology & Marketing Award on Consumer Psychology & Marketing in the Age of Digital Transformation’ in the 2023 GMC at Seoul for the P&M Award. These P&M Award winning papers will be invited for possible publication in Psychology & Marketing. Track Chairs: Prof. Kyung Hoon Kim, Provost, VP in Academic Affairs & Professor, Changwon National University, 9 Sarimdong Changwon, Gyeongnam, Republic of Korea, stride@changwon.ac.kr, Tel: +82-55-213-3346, Fax: +82-55-263-9096. Prof. Jae Young Lee, School of Business, Yonsei University, 50 Yonsei-ro, Seodaemun-gu, Seoul, Republic of Korea, jaelee@yonsei.ac.kr, Tel: +82-2-2123-2531.


2. Psychology & Marketing (SSCI) will select the best papers presented in the track called ‘Envisioning the Digital Future of Tourism and Hospitality’ in the 2023 GMC at Seoul for the P&M Award. These P&M Award winning papers will be invited for possible publication in Psychology & Marketing. Track Chairs: Dr. Hongbo (Daisy) Liu, University of Surrey, hongbo.liu@surrey.ac.uk. Dr. Lu Lu, Temple University, lu.lu0001@temple.edu. Dr. Kevin Kam Fung So, Oklahoma State University, kevin.so@okstate.edu. Prof. Xiang (Robert) Li, Temple University,  robertli@temple.edu. Prof. Sameer Hosany, University of London, sameer.hosany@rhul.ac.uk.


INDUSTRIAL MARKETING MANAGEMENT

Selected papers from the submissions to ‘Global Perspectives in Business-to-Business Marketing’ track of ‘2023 Global Marketing Conference at Seoul’ will be considered for possible publication in a regular issue of Industrial Marketing Management (SSCI). Track Chair: Prof. C. Anthony Di Benedetto, Editor of Industrial Marketing Management and Senior Washburn Research Fellow, Fox School of Business and Management, Temple University 523, Alter Hall (006-09), 1801, Liacouras Walk, Philadelphia, PA 19122 USA, anthony.dibenedetto@temple.edu, Tel: +1-215-204-8147, Fax: +1-215-204-6237.

 

INTERNATIONAL JOURNAL OF CONSUMER STUDIES                                   

International Journal of Consumer Studies (SSCI) will publish a special section on Digital Consumer Behavior in the Age of Tech Transformation’ with best papers presented at the following track called ‘Digital Consumer Behavior in the Age of Tech Transformation’ in the 2023 GMC at Seoul. Guest Editors: Prof. Eunju Ko, Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel: +82-2-2123-3109. Prof. Sue Ryung Chang, Marketing Area, School of Business, Yonsei University, 50 Yonsei-ro, Seodaemun-gu, Seoul, 03722, Republic of Korea, suechang@yonsei.ac.kr, Tel: +82-2-2123-2499.

 

JOURNAL OF SERVICE MANAGEMENT                                   

Journal of Service Management (2020 Impact Factor: 11.768; 5 Year Impact Factor: 9.52) will publish a special section on ‘The Future of Work – Service Employee-(Ro)bot Collaboration’ with best papers presented at the following track called ‘The Future of Work – Service Employee-(Ro)bot Collaboration’ in the 2023 GMC at Seoul. Guest Editors: Prof. Dr. Werner Kunz, Dept. of Marketing, University of Massachusetts Boston, 100 Morrissey Boulevard, Boston, Ma, 02125, USA, werner.kunz@umb.edu, Tel. +1 (617) 287-7709, Fax +1 (617) 287-7709. Prof. Dr. Laszlo Sajtos, Dept. of Marketing, University of Auckland Business School, Sir Owen G Glenn Building, 12 Grafton Road, Auckland, 1010, New Zealand, l.sajtos@auckland.ac.nz, Tel: +64 9923 2724. Prof. Dr. Carlos Flavián, Faculty of Economy and Business, University of Zaragoza, Gran Vía 2, 50.005 Zaragoza, Spain, cflavian@unizar.es.

 

JOURNAL OF SOCIAL MARKETING                                   

Journal of Social Marketing (SSCI) will publish a special issue on ‘Social, Health and Environmental Change: How does marketing help?’ with best papers presented at the following track called ‘Social, Health and Environmental Change: How does marketing help?’ in the 2023 GMC at Seoul. Guest Editors: Prof. Eunju Ko, Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel: +82-2-2123-3109. Dr. Boram Do, Management Area, School of Business, Yonsei University, Seoul, Republic of Korea, boram.do@yonsei.ac.kr, Tel: +82-2-2123-2514, Fax: +82-2-2123-8639. Dr. Jeawon Kim, UN Environment Programme, Climate Technology Center & Network, Incheon, Republic of Korea, Jeawon.kim@un.org, Tel: +82-10-7554-2769.

 

JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING

Journal of Current Issues and Research in Advertising will publish a special issue on ‘Emerging Issues in Computational Advertising’ with the selected papers presented in ‘Emerging Issues in Computational Advertising’ track of the 2023 GMC at Seoul. Guest Editors: Prof. Su Jung Kim., University of Southern California, sujung.kim@usc.edu, Ewa Maslowska, University of Illinois Urbana-Champaign, ehm@illinois.edu, Joanna Strycharz, University of Amsterdam, j.strycharz@uva.nl.

 

INTERNATIONAL JOURNAL OF MARKETING & DISTRIBUTION

International Journal of Marketing & Distribution's editorial board will consider excellent papers presented at the 2023 JSMD-GAMMA Joint Symposium upon ‘Current Issues in Marketing & Distribution in Japan’ for inclusion in International Journal of Marketing & Distribution. Symposium Co-chairs: Prof. Younghoon Choi, Doshisha University, Kyoto, Japan. ychoi@mail.doshisha.ac.jp and Prof. Morikazu Hirose, Tokyo Fuji University, Tokyo, Japan. morikazu_187@fuji.ac.jp.

 

ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS

Asia Pacific Journal of Marketing and Logistics will publish a special issue on ‘The Future of Consumer Experience: Humanity in a Digital World’ with the selected papers presented in the track called ‘The Future of Consumer Experience: Humanity in a Digital World’ in the 2023 Global Marketing Conference at Seoul. Guest Editor: Prof. Kyung Hoon Kim, Professor, Changwon National University, 9 Sarimdong, Changwon, Gyeongnam, Republic of Korea, stride@changwon.ac.kr, Tel: +82-55-213-3346. Brian ‘t Hart, School of Business, Trinity Western University, 7600 Glover Rd, Langley City, BC V2Y 1Y1, Canada, Email: brian.thart@twu.ca, Tel: 604-513-2121 (ex 3372).


INTERNATIONAL MARKETING REVIEW

Selected papers from the submissions to a track called ‘International Marketing Perspectives on Digital Platforms and Ecosystems’ of the 2023 Global Marketing Conference at Seoul will be considered for possible submission to a special issue of International Marketing Review (SSCI) called ‘International Marketing Perspectives on Digital Platforms and Ecosystems’. Guest Editors: Prof. Timo Mandler, Toulouse Business School, t.mandler@tbs-education.fr, Prof. Natalia Yannopoulou, Newcastle University Business School, natalia.yannopoulou@newcastle.ac.uk, Prof. Dr. Jun Luo, University of Nottingham Ningbo China, Maria.Luo@nottingham.edu.cn, Prof. Jochen Wirtz, National University of Singapore, jochen@nus.edu.sg.


JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE

Journal of Global Scholars of Marketing Science (ESCI, SCOPUS, & ABDC) will publish a special issue on ‘Re-vamping & Re-innovating the Online/Offline Shopping Experience’ with best papers presented at the following track called ‘Consumer Behavior in a Digital Age’ in the 2023 GMC at Seoul. Guest Editors: Prof. Xin-Jean Lim, Faculty of Economics and Management, Universiti Kebangsaan Malaysia, Malaysia, lim.xinjean@yahoo.com or lim.xinjean@ukm.edu.my, Prof. Shelly Rathee, Department of Marketing & Business Law, Villanova School of Business, Villanova University, 3044 Bartley Hall, 800 E. Lancaster Ave., Villanova, PA 19085, USA. shelly.rathee@villanova.edu, Prof. Jun-Hwa Cheah, Norwich Business School, University of East Anglia, United Kingdom, jackycheahjh@gmail.com, Prof. Tat-Huei Cham, UCSI Graduate Business School, UCSI University, Malaysia. jaysoncham@gmail.com.


JOURNAL OF GLOBAL FASHION MARKETING                               

Journal of Global Fashion Marketing (ESCI, SCOPUS, ABDC) will publish a special issue on ‘Fashion Marketing & Management in the Metaverse’ with best papers presented at the following track called ‘Fashion Marketing & Management in the Metaverse’ in the 2023 GMC at Seoul. Guest Editors: Prof. Eunju Ko, Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel: +82-2-2123-3109. Prof. Eunsoo Baek, Dept. of Clothing & Textiles, Hanyang University, 222 Wangsimni-ro, Seongdong-gu, Seoul, Republic of Korea, ebaek@hanyang.ac.kr, Tel: +82-2-2220-1193.


JOURNAL OF INTERACTIVE ADVERTISING

Journal of Interactive Advertising (SCOPUS) will publish a special section on ‘AI and Virtual Influencer Advertising’ with the selected papers presented in ‘AI and Virtual Influencer Advertising’ track of 2023 GMC at Seoul. Editor-in-Chief : Jooyoung Kim (University of Georgia), jykim@uga.edu.


TOURISM MANAGEMENT 

Selected papers from the submissions to ‘Envisioning the Digital Future of Tourism and Hospitality’ track of ‘2023 Global Marketing Conference at Seoul’ will be recommended for possible publication in by Tourism Management (SSCI). Track Chairs: Dr. Hongbo (Daisy) Liu, University of Surrey, hongbo.liu@surrey.ac.uk. Dr. Lu Lu, Temple University, lu.lu0001@temple.edu. Dr. Kevin Kam Fung So, Oklahoma State University, kevin.so@okstate.edu. Prof. Xiang (Robert) Li, Temple University,  robertli@temple.edu. Prof. Sameer Hosany, University of London, sameer.hosany@rhul.ac.uk.


APPETITE

Selected papers from the submissions to the Food Consumption and Climate Change track at the 2023 Global Marketing Conference at Seoul will be considered for possible publication in a special issue of the Appetite (SCIE Q1 in Behavioral Sciences, Impact Factor 5.016, CiteScore 7.7). Track Chairs: Isaac Cheah, Curtin University, Isaac.Cheah@cbs.curtin.edu.au, Dr. Anwar Saddat Shimul, Curtin University, Prof. Mahabub Rahman, Rennes School of Business, & Prof. Natalina Zlatevska, University of Technology Sydney.



4. AWARDS

 

GAMMA GLOBAL MARKETER OF THE YEAR AWARD 2023

Eminent marketing practitioner(s) will be recommended for ‘GAMMA Global Marketer of the Year Award 2023’ who made significant contribution to the advancement of marketing practice.

 

GAMMA GLOBAL SCHOLAR OF THE YEAR AWARD 2023

Scholar(s) who made significant contributions to the body of knowledge in marketing and management will be recommended for ‘GAMMA Global Scholar of the Year Award 2023’.


YOUNGONE BEST CONFERENCE PAPER AWARD 2023

For the paper(s) presented in the 2023 GMC at Seoul that have made most significant contribution to the fashion marketing management theory and thought.


5. ACADEMIC EXCELLENCE COMMITTEE


Academic Excellence Committee Chair: Prof. Charles R. Taylor (Villanova University), Editor of International Journal of Advertising, John A. Murphy Professor, Dept. of Marketing, Villanova University, Villanova, PA 19085-1678 USA, charles.r.taylor@villanova.edu, Tel: +1-610-519-4386 Fax: +1-610-519-5364. Academic Excellence Committee is in charge of the total quality control over the conference management process.


6. MEET THE EDITORS


Chair: Roland T. Rust (University of Maryland), VP Publications, European Marketing Academy

Journal of Marketing: Shrihari (Hari) Sridhar (Texas A&M University), Editor-in-Chief

Journal of Marketing Research: Rebecca Hamilton (Georgetown University), Incoming Editor-in-Chief

Journal of Consumer Research: Bernd Schmitt (Columbia University), Editor-in-Chief

Marketing Science: Olivier Toubia (Columbia University), Editor-in-Chief

International Journal of Research in Marketing: Martin Schreier (WU Vienna University of Economics and Business), Editor-in-Chief

Journal of Academy of Marketing Science: John Hulland (University of Georgia), Editor-in-Chief

Journal of Service Research: Ming-Hui Huang (National Taiwan University), Editor-in-Chief

International Marketing Review: John Cadogan (University of Leicester), Editor-in-Chief

Journal of Macromarketing: Joseph Sirgy (Virginia Tech), Editor-in-Chief

International Journal of Advertising: Charles R. Taylor (Villanova University), Editor-in-Chief

Psychology & Marketing: Giampaolo Viglia (University of Portsmouth), Editor-in-Chief

Industrial Marketing Management: C. Anthony Di Benedetto (Temple University), Co-Editor-in-Chief

Journal of Consumer Psychology: Lauren Block (Baruch College), Editor-in-Chief

Asia Pacific Journal of Marketing & Logistics: Ian Phau (Curtin University), Editor-in-Chief

International Journal of Consumer Studies: Justin Paul (University of Puerto Rico), Editor-in-Chief

Journal of Interactive Advertising: Jooyoung Kim (University of Georgia), Editor-in-Chief

Journal of Current Issues and Research in Advertising: Sukki Yoon (Bryant University), Editor-in-Chief

Journal of the Association for Consumer Research: Vicki G. Morwitz (Columbia University), Editor-in-Chief

Journal of Global Fashion Marketing: Eunju Ko (Yonsei University), Editor-in-Chief

Journal of Global Scholars of Marketing Science: Isaac Cheah (Curtin University), Co-Editor-in-Chief

Journal of Global Sport Management: Kihan Kim (Seoul National University), Editor-in-Chief

Spanish Journal of Marketing-ESIC: Carlos Flavian (University of Zaragoza), Editor-in-Chief

Journal of Service Management: Werner H. Kunz (University of Massachusetts Boston), Area Editor in Technology & Digital

Australasian Marketing Journal: Liem Ngo (University of New South Wales), Editor-in-Chief

Journal of Advertising Research: Colin Campbell (University of San Diego), Editor-in-Chief

Journal of Business Research: Mirella H.P. Kleijnen (Vrije Universiteit Amsterdam), Editor-in-Chief

Tourism Management: Xiang (Robert) Li (Temple University), Associate Editor


7. WORKSHOP

 

Partial Least Squares Structural Equation Modeling (PLS-SEM) Workshop - Foundations

Instructors:

Prof. Dr. Christian M. Ringle, Hamburg University of Technology (TUHH) (Germany), c.ringle@tuhh.de. https://www.tuhh.de/hrmo/team/prof-dr-c-m-ringle.html

Prof. Dr. Dr. h.c. Marko Sarstedt, Ludwig-Maximilians-University Munich (Germany) and Adjunct Research Professor, Babeș-Bolyai-University Cluj (Romania), sarstedt@lmu.de, https://www.en.marketing.bwl.uni-muenchen.de/team/professoren/prof_-dr_-marko-sarstedt/index.html..

Experimental Design and Analysis Workshop: Theoretical and Practical Guide for Experimental Research: 

Dr. Jungkeun Kim, Auckland University of Technology, Auckland, New Zealand, jkkim@aut.ac.nz, https://academics.aut.ac.nz/jungkeun.kim.


8. INVITED SPEECH

 

The Art of Writing Systematic Literature Review: Prof. Justin Paul (University of Puerto Rico & University of Reading Henley Business School), Editor-in-Chief, International Journal of Consumer Studies, justin.paul@upr.edu.


9. PROGRAM TRACKS & TRACK CHAIRS

 

Entrepreneurial Marketing: Prof. Robert E. Morgan, Cardiff Business School, Cardiff University, Colum Drive, Cardiff, CF10 3EU, United Kingdom, morganre@cardiff.ac.uk, Tel: +44-29-20-87-00-01. Dr. Nilay Bıçakcıoğlu-Peynirci, University of Sussex Business School, University of Sussex, 9SL, Jubilee Building, Falmer, Brighton, BN1 9SN, N.Bicakcioglu-Peynirci@sussex.ac.uk, Tel. +44-12-73-60-67-55.

 

Stakeholder Management: Prof. Dr. Manfred Schwaiger, LMU Munich School of Management, Ludwig-Maximilians-University Munich, Kaulbachstr. 45, 80539 Munich, Germany, schwaiger@lmu.de, Tel: +49-89-2180-5640, Fax: +49-89-2180-5651.


Online Advertising and Marketing of Service Businesses: Prof. Shu-Chuan (Kelly) Chu, College of Communication, DePaul University 1 E. Jackson Blvd. Chicago IL 60604, USA, schu7@depaul.edu, Tel. +1-312-362-7929.


How Can Marketing Address the Big Issues of Our Time: War and Peace, Pandemics, Political Extremism, Climate Change, etc.: Prof. Joseph Sirgy, Virginia Tech, sirgy@vt.edu.


Hospitality and Tourism Marketing: Prof. Alexander Josiassen, Department of Marketing, Copenhagen Business School, Solbjerg Plads, Copenhagen, Denmark, aj.marktg@cbs.dk, Tel: +45-3123-4526. Dr. Stud. Eva Lang, Department of Marketing, Copenhagen Business School, Solbjerg Plads, Copenhagen, Denmark, evla18ab@student.cbs.dk, Tel: +45-3123-4529.


The Future of Work – Service Employee-(Ro)bot Collaboration: Prof. Dr. Werner Kunz, Dept. of Marketing, University of Massachusetts Boston, 100 Morrissey Boulevard, Boston, Ma, 02125, USA, werner.kunz@umb.edu, Tel. +1 (617) 287-7709, Fax +1 (617) 287-7709. Prof. Dr. Laszlo Sajtos, Dept. of Marketing, University of Auckland Business School, Sir Owen G Glenn Building, 12 Grafton Road, Auckland, 1010, New Zealand, l.sajtos@auckland.ac.nz, Tel: +64 9923 2724. Prof. Dr. Carlos Flavián, Faculty of Economy and Business, University of Zaragoza, Gran Vía 2, 50.005 Zaragoza, Spain cflavian@unizar.es.


Global Marketing Strategy and Decision Making: Dr. Magnus Hultman, Goodman School of Business, Brock University, St. Catharines, ON, L2S 3A1 Canada, mhultman@brocku.ca, Tel: +1 905-688-5550. Dr. Christina Papadopoulou, Leeds University Business School, University of Leeds, Leeds, LS2 9JT, United Kingdom, C.Papadopoulou@leeds.ac.uk, Tel: +44 113 343 6321.


Global Perspectives in Business-to-Business Marketing: Prof. Anthony Di Benedetto, Editor of Industrial Marketing Management and Marketing, Professor of Marketing, Department of Marketing and Supply Chain Management, Fox School of Business, Temple University, Philadelphia, PA, USA, anthony.dibenedetto@temple.edu. Tel: +1-215-204-8147. 


Conversational Marketing – In Search for An Authentic Dialogue with Customers and Other Stakeholders: Prof. Dr. Klaus-Peter Wiedmann, Director of the Institute of Marketing and Management, Leibniz University Hannover, KönigswortherPlatz 1, D-30167 Hannover, Germany, wiedmann@m2.uni-hannover.de, Tel.: +49-511-762-4560, Fax: +49-511-762-3142.


Marketing in a Social and Virtual Space: Prof. Yung Kyun Choi, Department of Advertising & PR, Dongguk Univ, 26,3 pil-dong, chung gu, seoul 100-715, Korea, choiyung@dgu.edu, TEL: 82-2-2260-3817 FAX: 82-2-2264-3736.


Strategic Issues in Retailing and Distribution Channels: Prof. Ikuo Takahashi, Faculty of Business and Commerce, Keio University, 2-15-45 Mita, Minato-ku, Tokyo 108-8345, Japan, takahasi@fbc.keio.ac.jp, Tel: +81-3-5427-1280, Fax: +81-5427-1578, Prof. Hidesuke Takata, Faculty of Business and Commerce, Keio University, 2-15-45 Mita, Minato-ku, Tokyo 108-8345, Japan, takata@fbc.keio.ac.jp. The rapid marketing environment changes such as the evolving information technology or the growing awareness of sustainability have much impact on the retailing, shopping behavior, and distribution channels as a whole. This track deals with theoretical and practical research in these fields.

 

Luxury Marketing & Branding: Prof. Paurav Shukla, Southampton Business School, University of Southampton, Southampton, United Kingdom, p.v.shukla@soton.ac.uk, Tel: +44 (0)23 8059 8592. Dr. Veronica Rosendo-Rios, Faculty of Business, Economics & Law, CUNEF, Madrid, Spain, vrosendo@cunef.edu, Tel. (+34) 91 444 51 61. Dr. Dina Khalifa, Cambridge Institute for Sustainability Leadership, University of Cambridge, Cambridge, United Kingdom, dina.khalifa@cisl.cam.ac.uk, Tel: +44 (0)1223 768850.


New Technology and Digital Marketing: Prof. Jeonghye Choi, School of Business, Yonsei University, Seoul, Republic of Korea, jeonghye@yonsei.ac.kr, Tel: +82-2-2122-6575.


The Future of Consumer Experience: Humanity in a Digital World: Brian ‘t Hart, School of Business, Trinity Western University, 7600 Glover Rd, Langley City, BC V2Y 1Y1, Canada, Email: brian.thart@twu.ca, Tel: 604-513-2121 (ex 3372).


New Paradigms of Luxury Consumption and Sustainable Behavior in a Post-pandemic World: Prof. Aniruddha Pangarkar, Department of Marketing, Austin E. Cofrin School of Business, University of Wisconsin-Green Bay, Green Bay, WI 54311, USA, pangarka@uwgb.edu, Tel: +1 920 930 1995.

 

Transformative Consumer Research: Associate Professor Crystal Yap, Department of Marketing, Auckland University of Technology, 120 Mayoral Drive, Auckland CBD, Auckland, New Zealand, crystal.yap@aut.ac.nz, Tel: +64 9 921 9999.

 

Mobile Marketing: Prof. Wolfgang Fritz, Institute of Marketing, Technische Universitaet Braunschweig, Abt-Jerusalem-Str. 4, 38106 Braunschweig, Germany, w.fritz@tu-braunschweig.de, Tel. +49-531-391-3203, Fax +49-531-391-8202. Ass. Prof. Stefanie Sohn, The Faculty of Business and Social Sciences, Department of Sociology, Environmental and Business Economics, University of Southern Denmark, Degnevej 14, DK-6705 Esbjerg, sohn@sam.sdu.dk, Tel: +45 65 50 89 13.

 

Psychology & Marketing Award on Consumer Psychology & Marketing in the Age of Digital Transformation: Prof. Kyung Hoon Kim, Provost, VP in Academic Affairs & Professor, Changwon National University, 9 Sarimdong Changwon, Gyeongnam, Republic of Korea, stride@changwon.ac.kr, Tel: +82-55-213-3346, Fax: +82-55-263-9096. Prof. Jae Young Lee, School of Business, Yonsei University, 50 Yonsei-ro, Seodaemun-gu, Seoul, Republic of Korea, jaelee@yonsei.ac.kr, Tel: +82-2-2123-2531.

 

Digital Marketing and Social Media: Prof. Sue Ryung Chang, Marketing Area, School of Business, Yonsei University, 50 Yonsei-ro, Seodaemun-gu, Seoul, 03722, Republic of Korea, suechang@yonsei.ac.kr, Tel: +82-2-2123-2499, Fax: +82-2-2123-8639.


Contemporary Issues in International Marketing: Dr. João S. Oliveira, Essex Business School, Southend Campus, University of Essex, Elmer Approach, Southend-On-Sea, SS1 1LW, United Kingdom, joao.oliveira@essex.ac.uk, Tel: +44 (0) 1702328384.

 

Social, Health and Environmental Change: How Does Marketing Help?: Prof. Eunju Ko, Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel: +82-2-2123-3109. Dr. Boram Do, Management Area, School of Business, Yonsei University, Seoul, Republic of Korea, boram.do@yonsei.ac.kr, Tel: +82-2-2123-2514, Fax: +82-2-2123-8639.  Dr. Jeawon Kim, UN Environment Programme, Climate Technology Center & Network, Incheon, Republic of Korea, Jeawon.kim@un.org, Tel: +82-10-7554-2769.


Cross-cultural and Global Marketing: Prof. Hyewon Cho, Sogang Business School, Sogang University, Matthew Hall, 35 Baekbeom-ro, Mapo-gu, Seoul 04107, Republic of Korea, hyewoncho@sogang.ac.kr, Tel: +82-2-705-4751.


Fashion Marketing- Globalized/De-Globalized?: Dr. Wing-sun Liu, Institute of Textiles and Clothing, The Hong Kong Polytechnic University, Hung Hom, Kln., Hong Kong, tcliuws@polyu.edu.hk, Tel: 852 60711518.


Marketing Education: Prof. Ralf Schellhase, Darmstadt Business School, University of Applied Sciences Darmstadt, Haardtring 100, 64295 Darmstadt, Germany, ralf.schellhase@h-da.de, Tel: +49-174-1699491.


Wellness as Global Product: Maria Kniazeva, Professor of Marketing, University of San Diego Knauss School of Business, 5998 Alcala Park, San Diego, 92110, USA, kniazeva@sandiego.edu.


Digital and Technology Driven Marketing: Prof. Juran Kim, Professor of Marking, Dept. of Business Administration, Jeonju University, Chonjamro 303, Jeonju, Republic of Korea, jrkim@jj.ac.kr, Tel: +82-63-220-2972, Fax: +82-63-220-2052.


Marketing Perspectives in Metaverse, NFT, and Blockchain: Assoc. Prof. Jungkeun Kim, Department of Marketing, Auckland University of Technology, 120 Mayoral Drive, Auckland 1010, New Zealand, jkkim@aut.ac.nz, Tel: +64-9-921-9999. Ass. Prof. Jooyoung Park, Peking University HSBC Business School, University Town, Nanshan District Shenzhen, 518055, China, jpark@phbs.pku.edu.cn, Tel: +86-0755-2603-3621. Ass. Prof. Jihoon Jhang, College of Business, University of Central Arkansas, COB 312K, Conway, Arkansas, 72035, USA, jjhang@uca.edu, Tel: +1-501-852-2477. Ass. Prof. Jaehoon Lee, Department of Marketing & Logistics, Florida International University, 11200 S.W. 8th St., RB 337A, Miami, FL 33199, USA, jaehlee@fiu.edu, Tel: +1- 305-348-3314.


Political Marketing: Dr. Frederik Ferié, Marketing Center Münster, University of Münster, Am Stadtgraben 13-15, 48143 Münster, Germany, f.ferie@uni-muenster.de, Tel: +49 251 83 25026, Fax: +49 251 83 25024.

 

Environmental, Social, & Governance for Sustainability: Prof. Jong-Ho Lee, Korea University Business School, 145 Anam-Ro, Seongbuk-Gu, Seoul, 02841, Republic of Korea, jongholee@korea.ac.kr, Tel: 82.2.3290.2821, Fax.:  82.2.922.7220. Prof. Jaeho Lee, Department of International Business and Trade, College of Politics and Economics, Kyung Hee University, 26, Kyungheedae-ro, Dongdaemun-gu, Seoul, 02447, Korea, jaeholee@khu.ac.kr, Tel: 82.2.961.0985.


Marketing for Art and Culture Products: Prof. Sang-Hoon Kim, College of Business Administration, Seoul National University, 1 Gwanak-ro 58-612, Gwanak-gu, Seoul, Republic of Korea, profkim@snu.ac.kr, Tel: +82-2-880-6900, Prof. Kyoung Cheon Cha, Dept of Business Administration, Dong-A University, 225 Gudeok-ro, Seo-gu, Busan, Republic of Korea, kccha@dau.ac.kr, Tel. +82-51-200-7466.

 

Business Model and Productivity Innovation for Customer Value Creation: Dr. Jaesu Kim, College of Business,Changwon National University, 9 Sarimdong Changwon, Gyeongnam, 641-773, Republic of Korea, kjsint@nate.com, Tel:+82 -55-213-3346, Fax: +82-55-263-9096.


Consumer Behavior in a Digital Age: Prof. Shelly Rathee, Villanova School of Business, Villanova University, 800 E. Lancaster Ave, Villanova, Pennsylvania, USA, shelly.rathee@villanova.edu, Tel: +01-610-519-4167. Prof. Xin-Jean Lim, Faculty of Economics and Management, Universiti Kebangsaan Malaysia, Malaysia, lim.xinjean@yahoo.com or lim.xinjean@ukm.edu.my.


AI Adoption and Consumer Psychology: Prof. Hao Zhang, School of Business Administration, Northeastern University, No. 195 Chuangxin Road, Hunnan District, Shenyang, P. R. China, zhanghao0908@yahoo.com, Tel: +82-24-8365-6416. Dr. Xiaoning Liang, Trinity Business School, Trinity College Dublin, the University of Dublin, 2 Dublin, Ireland, xiaoning.liang@tcd.ie, Tel: +353-1-896-8224.


Emerging Issues in Computational Advertising: Prof. Su Jung Kim, University of Southern California, sujung.kim@usc.edu, Ewa Maslowska, University of Illinois Urbana-Champaign, ehm@illinois.edu, Joanna Strycharz, University of Amsterdam, j.strycharz@uva.nl.


Invisible Marketing: Signaling, Framing, and Priming: Assoc. Prof. Dr. Alisara Rungnontarat CHARINSARN, Thammasat Business School, Thammasat University, 2 Prachan Road, Pranakorn, Bangkok 10200, Thailand, alisara@tbs.tu.ac.th, Tel: +668-1836-1154.

 

Globalization, Brands and New Technologies in the Consumer Sphere: Prof. Hector Gonzalez-Jimenez, ESCP Business School, Calle Arroyofresno 1, 28035, Madrid, Spain, hegonzalez@escp.eu, Tel: + 34 913 86 25 11. Prof. Fernando Fastoso, Pforzheim University, Business School, Tiefenbronner Str. 65, 75175 Pforzheim, Germany, fernando.fastoso@hs-pforzheim.de, Tel: +49 7231 28 6188.


Retail Technology & Customer Experience Design: Prof. Hye-Young Kim, College of Design, University of Minnesota, 240 McNeal Hall, Retail Merchandising Program, St. Paul, MN 55108, USA, hykim@umn.edu, Tel: +1-612-624-4904. Prof. Do Yuon Kim, College of Arts and Physical Education, Gachon University, Seongnam, Republic of Korea, dokim@gachon.ac.kr, Tel: +82-031-750-5947.


MarTech: Consumer-brand-AI,VR, & AR relationships: Prof. Sandra Loureiro, Marketing, Operations and General Management Department, Lisbon University Institute (ISCTE-IUL), Business Research Unit (BRU/UNIDE), Av. Forcas Armadas1649-026 Lisbon, Portugal, sandramloureiro@netcabo.pt, Tel. +351 217 903 004/5; +351 217 903 000 - ext: 291400, Fax: +351 21 796 47 10.


Customer Experience Management: Prof. Mirella H.P. Kleijnen, Vrije Universiteit Amsterdam, Department of Marketing, School of Business and Economics, De Boelelaan 1105, 1081 HV Amsterdam, The Netherlands, mirella.kleijnen@vu.nl, Tel: +31 20 598 9861. Dr. Anne-Madeleine Kranzbühler, Delft University of Technology, Faculty of Industrial Design Engineering, Landbergstraat 15, 2628 CE Delft, The Netherlands, A.Kranzbuhler@tudelft.nl, Tel: +31 15 278 9807.


Turning Points in Luxury - An Industry at Crossroads: Prof. Benjamin G. Voyer, Cartier Chaired Professor of Behavioural Science ESCP Europe Business School, 527 Finchley Road, London, NW3 7BG, UK, bvoyer@escp.eu, T +44 20 7443 8836. Prof. Minas Kastanakis, ESCP Europe Business School, 527 Finchley Road, London, NW3 7BG, UK, mkastanakis@escpeurope.eu, Tel: +44 20 7443 8800.


Enhancing Customer Experience in Retailing: Prof. Udo Wagner, University of Vienna and Modul University, Vienna, Austria, udo.wagner@univie.ac.at.


Global Brand Management: Prof. Timo Mandler, Toulouse Business School, Department of Marketing & International Business, 20 Boulevard Lascrosses, 31068 Toulouse, France, t.mandler@tbs-education.fr. Prof. Fabian Bartsch, Montpellier Business School, Department of Marketing, Sales and Communication, 2300 Av. Des Moulins, 34080 Montpellier, France, f.bartsch@montpellier-bs.com.

 

Marketing Communications: Ass. Prof. Anastasios Panopoulos, School of Economic and Regional Studies, University of Macedonia, Egnatias 156 Thessaloniki Greece, apanopoulos@uom.edu.gr, Tel: +302310891157, Fax: +302310891375.


Digital Fashion & Sustainable Practice: Prof. Tracy Cassidy, Department of Fashion & Textiles, School of Arts & Humanities, University of Huddersfield, Queensgate, Huddersfield, West Yorkshire, England, T.D.Cassidy@hud.ac.uk, Tel: +44-1484-257039.

 

From CSR to ESG for Consumer Well-being: Prof. Yoon-Na Cho, College of Business Administration, Hongik University, 94 Wausan-ro, Mapo-gu, Seoul, 04066, Republic of Korea, yoonnacho@hongik.ac.kr, Tel: +82-2-320-2158.


Consumer Health and Wellbeing: Prof. Jong-Kuk Shin, Division of Business Administration, Pusan National University, 30 Jangjeon-Dong, Geumjeong-Gu, Busan 609-735, Republic of Korea, shinjk@pusan.ac.kr, Tel: +82 51 510 2576, Fax: +82 51 581 3144.


Marketing, Branding and Digital Experience: Prof. Patrick Poon, Faculty of Business, Lingnan University, Hong Kong, patpoon@LN.edu.hk, Tel: +852-2616-8235, Fax: +852-2575-5185.

 

Achieving the Proper Balance between Innovations and Luxury & Fashion Marketing Efficiency: Prof. Ivan Coste-Manière, SKEMA Business School, Université de la Côte d'Azur, 60 Rue Dostoievski, 06902 Sophia Antipolis Cedex France, Luxury and Fashion Department, ivan.costemaniere@skema.edu, Tel: +33493954545. Prof. Fabio Duma, Head Competence Team Luxury Management, Department International Business, School of Management and Law, Zurich University of Applied Sciences (ZHAW), Theaterstrasse 17 / Office ST 02.01, P.O. Box, 8401 Winterthur, Switzerland, fabio.duma@zhaw.ch, Tel: +41 58 934 76 31.


New Perspectives for Luxury Sustainability in the Digital Environment: Prof. Serena Rovai, BRaND LuxuryLab Chair, EXCELIA BUSINESS SCHOOL, Tours, La Rochelle, Paris, France; email: rovais@excelia-group.com.


Consumer Neuroscience: Prof. Eun-Ju Lee, Business School, Sungkyunkwan University, 25-2 Sungkyunkwan-ro, Myeongnyun 3(sam)ga, Jongno-gu, Seoul, Republic of Korea, elee9@skku.edu.


Analogue Surveys Go Digital - High Technologies Open New Research Opportunities: Prof. Rafal Ohme, Department of Marketing, WSB University in Warsaw, Labiszynska 25 St, Warsaw, MAZ 03-204 Poland, rafal@neurohm.com, Tel. +0-48 256-2300.


Retail and Customer Experience Management in the Post-Covid Era: Professor Michel Phan: Emlyon Business School, 15 boulevard Diderot 75012, Paris, France, phan@em-lyon.com, Tel: +33782558670.


Retail Management in the Age of Digital Transformation: Prof. Sang-Lin Han, School of Business, Hanyang University, Wangsimni-Ro, Seoul 04763, Republic of Korea, slhan@hanyang.ac.kr, Tel: +82-10-4104-5700, Fax: +82-2-2220-1169.


Big Data and Location Intelligence in Retail, Tourism, and Hospitality: Dr. Seongsoo (Simon) Jang, Cardiff Business School, Cardiff University, Colum Drive, Cardiff, CF10 3EU, UK, jangs@cardiff.ac.uk, Tel: +44-292-087-4552. Dr. Jinwon Kim, Department of Tourism, Hospitality and Event Management, University of Florida, Florida Gym, PO Box 118208 Gainesville, FL 32611-8208, jinwonkim@ufl.edu, Tel: +1-352-294-1625.


Consumer Behavior in the Technological World: Dr. Lei Song, Business Programs, The Pennsylvania State University Abington, 1600 Woodland Rd, Abington, PA, United States of America, LeiSong@psu.edu, Tel: +1-267-633-3301, Fax: +1-215-881-7655.


International Marketing Perspectives on Digital Platforms and Ecosystems: Prof. Timo Mandler, Toulouse Business School, t.mandler@tbs-education.fr, Prof. Natalia Yannopoulou, Newcastle University Business School, natalia.yannopoulou@newcastle.ac.uk, Prof. Dr. Jun Luo, University of Nottingham Ningbo China, Maria.Luo@nottingham.edu.cn. Prof. Jochen Wirtz, National University of Singapore, jochen@nus.edu.sg.


Digital Transformation in Sports Industry: Prof. Kihan Kim, Department of Physical Education, Seoul National University, 1 Gwanak-ro, Seoul, Republic of Korea, kihan@snu.ac.kr. Tel: +82-2-880-7792. Prof. Joon Sung Lee, Department of Sport Industry Studies, Yonsei University, 50 Yonsei-ro Seodaemun-gu, Seoul, Republic of Korea, leejs929@yonsei.ac.kr. Tel: +82-2-2123-3191.


Arts & Culture Management in the Digital Environment: Prof. Juhyun Kim, School of Glocal Cultural Studies, Kyungsung University, 309 Suyeong-ro, Nam-gu, Busan, Republic of Korea, kimjuhyun@kyungsung.ac.kr, Tel: +82-51-663-5975, Fax: +82-51-663-4209.


Research Methodologies in Management and Marketing: Dr. Yang Sun, Department of Marketing, School of Business Administration, Northeastern University, No.195, Chuangxin Road, Hunnan District, Shenyang, Liaoning Province, 110617, China, sunyang8227@hotmail.com, Tel: +86-24-83656351.


Managerial Decision Making in Marketing: Prof. Eric Shih, Dean, SKK Graduate School of Business, Sungkyunkwan University, 25-2 Sungkyunkwan-ro, Jongro-gu, Seoul, Republic of Korea, Tel: +82- (0)2-740-1502, eshih@skku.edu.


Workforce Management in a Post-Covid World: Dr. Boram Do, Management Area, School of Business, Yonsei University, Seoul, Republic of Korea, boram.do@yonsei.ac.kr, Tel: +82-2-2123-2514, Fax: +82-2-2123-8639.


International Marketing in the Digital Age: Dr. Carmen Lopez, Southampton Business School, University of Southampton, 12 University Road, Southampton, United Kingdom, c.lopez@soton.ac.uk, Tel: +44-2380597677. Dr. Timo Mandler, Toulouse Business School, Sebastopol Building, 1 Place Alfonse Jourdain, CS 66810, 31068 Toulouse Cedex 7, France. t.mandler@tbs-education.fr, Tel: +33-561294949.


Fashion Marketing & Management in the Metaverse: Prof. Eunju Ko, Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel: +82-2-2123-3109. Prof. Eunsoo Baek, Dept. of Clothing & Textiles, Hanyang University, 222 Wangsimni-ro, Seongdong-gu, Seoul, Republic of Korea, ebaek@hanyang.ac.kr, Tel: +82-2-2220-1193.


The Impact of COVID-19C on Consumers and Marketing Strategies: Prof. Akira Shimizu, Faculty of Business and Commerce, Keio University, 2-15-45 Mita, Minato-ku, Tokyo, Japan, ashimizu@fbc.keio.ac.jp, Tel: +81-3-5427-1168.


New Developments in Digital Promotion: Prof. Lamberto Zollo, Department of Economics, Management and Quantitative Methods, University of Milan, Italy, lamberto.zollo@unimi.it, Prof. Riccardo Rialti, Department of Economics, Management and Quantitative Methods, University of Milan, Italy, riccardo.rialti@unimi.it, Prof. Kacy Kim, Department of Marketing, Bryant University, U.S.A., kkim2@bryant.edu, Prof. Sukki Yoon, Department of Marketing, Bryant University, U.S.A., syoon@bryant.edu.


Digital Consumer Behavior in the Age of Tech Transformation: Prof. Eunju Ko, Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel: +82-2-2123-3109. Prof. Sue Ryung Chang, Marketing Area, School of Business, Yonsei University, 50 Yonsei-ro, Seodaemun-gu, Seoul, 03722, Republic of Korea, suechang@yonsei.ac.kr, Tel: +82-2-2123-2499.


Envisioning the Digital Future of Tourism and Hospitality: Dr. Hongbo (Daisy) Liu, Senior Lecturer School of Hospitality & Tourism Management, University of Surrey, 11AP02, Stag Hill, University Campus, Guildford, Surrey, GU2 7XH, UK, hongbo.liu@surrey.ac.uk, Tel: +44 (0) 1483 686319, Fax: +44 (0)1483 686346. Dr. Lu Lu, Associate Professor, School of Sport, Tourism and Hospitality Management, Temple University, 1810 North 13th Street, Philadelphia, PA 19122-6083, USA, lu.lu0001@temple.edu, Tel: +1-215-204-3019. Dr. Kevin Kam Fung So, William S. Spears Chair in Business  & Associate Professor, School of Hospitality and Tourism Management, Spears School of Business, 373 Nancy Randolph Davis Building, Oklahoma State University, Stillwater, OK 74078, USA, kevin.so@okstate.edu, Tel: +1-405-744-5243. Prof. Xiang (Robert) Li, Chair, Professor, and Arthur F. McGonigle Senior Fellow, Department of Tourism and Hospitality Management, Temple University, 370 Speakman Hall, 1810 North 13th Street, Philadelphia, PA 19122, USA, robertli@temple.edu, Tel: +1.215.204.8784 Fax: +1.215.204.8705. Prof. Sameer Hosany, Professor of Marketing and Head of Department, School of Business and Management, Royal Holloway, University of London, Egham Hill, Egham, Surrey, TW20 0EX, UK, sameer.hosany@rhul.ac.uk , Tel: +44 (0) 1784 414301.


AI and Virtual Influencer Advertising: Jooyoung Kim, Department of Advertising & Public Relations, University of Georgia, Athens, GA 30602, USA, jykim@uga.edu, Tel: +1-706-542-1190.


Digital Government, Entrepreneurship and Marketing in the Age of Digital Transformation: Dr. Young-Ah Kim, Essex Business School, University of Essex, Elmer Approach, Southend-On-Sea, SS1 1LW, United Kingdom, yakim@essex.ac.uk, Tel: +44 (0) 1702328273.


Marketing in Emerging Markets: Prof. Vera Rebiazina, Graduated School of Business, National Research University Higher School of Economics, Moscow, Russian Federation, rebiazina@hse.ru, Tel: +7-903-117-11-13.


Marketing in General: Prof. Jong-Kuk Shin, Division of Business Administration, Pusan National University, 30 Jangjeon-Dong, Geumjeong-Gu, Busan 609-735, Republic of Korea, shinjk@pusan.ac.kr, Tel: +82 51 510 2576, Fax: +82 51 581 3144.


Climate Change and Food Consumption: Prof. Isaac Cheah, Curtin University, Isaac.Cheah@cbs.curtin.edu.au, Tel: +61 8 9266 2853, Dr. Anwar Saddat Shimul, Curtin University, Prof. Mahabub Rahman, Rennes School of Business, & Prof. Natalina Zlatevska, University of Technology Sydney.


10. 2023 GAMMA DOCTORAL COLLOQUIUM

 

Co-Chairs: Prof. John W. Cadogan, the Editor-in-Chief of International Marketing Review, School of Business, University of Leicester, University Road, Leicester, LE1 7RH, United Kingdom, jwc18@leicester.ac.uk. Prof. C. Anthony Di Benedetto, Editor of Industrial Marketing Management and Marketing and Senior Washburn Research Fellow, Fox School of Business and Management, Temple University 523, Alter Hall (006-09), 1801, Liacouras Walk, Philadelphia, PA 19122 USA, anthony.dibenedetto@temple.edu, Tel: +1-215-204-8147, Fax: +1-215-204-6237.


11. SUBMISSION GUIDELINES

 

The 2023 Global Marketing Conference at Seoul is pleased to have electronic submission for submitting manuscripts. Electronic submission should be submitted through conference submission page: https://2023gmc.imweb.me/22

A word or PDF document containing the manuscript should be submitted through the submission page . An e-mail response will be sent to the contact author once the manuscript has been received by our conference.


Manuscripts must follow Manuscript Submission Guidelines: 2023 Global Marketing Conference at Seoul and Reference Style of GAMMA Journals and Proceedings: https://2023gmc.imweb.me/35/?q=YToyOntzOjEyOiJrZXl3b3JkX3R5cGUiO3M6MzoiYWxsIjtzOjQ6InBhZ2UiO2k6MTt9&bmode=view&idx=12780977&t=board

Manuscripts should not exceed 5 pages (single spaced) for abstracts or 20 pages for full papers in double space. Submissions will be double-blind reviewed. Please do not include any author information in the submission file.


Submission of a manuscript for review indicates that it or a similar version has not been previously published or is not under simultaneous review elsewhere. At least one author must be a member in good standing of Global Alliance of Marketing & Management Associations or be willing to join the Academy if the manuscript is accepted. Additionally, a manuscript should be submitted to ONLY one track.


The conference will accept papers and allow authors to decide whether to publish the complete paper in the Proceedings or to publish an abstract only. Upon acceptance, the author(s) agree to the following: (a) to release the copyright to the Global Alliance of Marketing & Management Associations unless choosing to publish an abstract only, (b) to return the manuscript (abstract) in correct format (via e-mail) to the Proceedings Editor, and (c) at least one author will present the manuscript at the conference and will pre-register as a condition for acceptance and publication. Proceedings guidelines, limitations, and restrictions will be sent to authors of accepted papers. 


12. FOR MORE INFORMATION


GENERAL SECRETARY

Prof. Kyung Hoon Kim, Executive Secretary, Global Alliance of Marketing & Management Associations, and Provost, VP in Academic Affairs & Professor, Changwon National University, 9 Sarimdong Changwon, Gyeongnam, Republic of Korea, stride@changwon.ac.kr, Tel: +82-55-213-3346, Fax: +82-55-263-9096.


ASSOCIATE GENERAL SECRETARIES

Prof. Juhyun Kim, School of Glocal Cultural Studies, Kyungsung University, 309 Suyeong-ro, Nam-gu, Busan, Republic of Korea, kimjuhyun@kyungsung.ac.kr, Tel: +82-51-663-5975, Fax: +82-51-663-4209.

Prof. Neo (Huanzhang) Wong, Department of Marketing, School of Business, Jiangnan University, c501-517, collaborative innovation center, Jiangnan University, 1800 Lihu Avenue, Wuxi, Jiangsu Province, China, neo@jiangnan.edu.cn.

 

EDITOR OF PROCEEDINGS

Prof. Miyea Kim, Dept. of Business Adminsitration, Business School, Changwon National University, 20 Changwondaehak-ro Uichang-gu Changwon-si, Gyeongsangnam-do 51140 Republic of Korea, yeakim@changwon.ac.kr, Tel: +82-(0)55-213-3338.


LOCAL ARRANGEMENT COMMITTEE

Chair: Prof. Yerim Chung, Management Science Area, School of Business, Yonsei University, Seoul, Korea, yerimchung@yonsei.ac.kr, Tel: +82-2-2123-2504.

Secretary: Dr. Jaehun Kim, College of Business, Changwon National University, superhero1212@gmail.com.

 

GAMMA CENTRAL OFFICE

Changwon National University, 9 Sarimdong Changwon, Gyeongnam, Republic of Korea,

Tel: +82-55-213-3346, Fax: +82-55-263-9096. E-mail: gammacentraloffice@gmail.com

 

CONFERENCE WEBSITE

https://2023gmc.imweb.me/