1. Subject

Marketing & Management Transformation in the Challenging Digital Environment 


2. Date
July 20-23, 2023 

Submission Deadline: January 16, 2023

 

3. Venue
Venue: Lotte Hotel Seoul & Yonsei University, Seoul, Republic of Korea 


4. Conference Co-Chairs

Prof. Roland T. Rust (University of Maryland, USA)

Prof. Renana Peres (Hebrew University of Jerusalem, Israel)

Dr. Linda Robinson (RMIT University, Australia)

Prof. Chizuru Nishio (University of Tsukuba, Japan)

Prof. Tony Garrett (Korea University Business School, Republic of Korea)


5. Program

  • July. 20th (Thu.)

          18:30-20:30   Reception


  • July. 21th (Fri.)

          08:00-12:50 Academic Sessions

          14:00-18:50 Academic Sessions

          19:00-21:20 Conference Dinner


  • July. 22th (Sat.)

          08:00-12:50  Academic Sessions

          13:00-14:00  Luncheon

          14:00-18:50  Academic Sessions


  • July. 23th (Sun.)

          Business Meetings

          Conference ends