From Conference Co-chairs

Dear colleagues,

On behalf of the Japan Society of Marketing and Distribution (JSMD), I am delighted to be a co-chair for the 2023 GMC in Seoul, South Korea.

The 2022 conference was postponed due to the spread of Covid-19. So, we are very much looking forward to the 2023 GMC. The theme of this conference is, “Marketing & Management Transformation in the Challenging Digital Environment”. It is essential for marketing and management researchers around the world to discuss this issue in order to recover from the socioeconomic damage caused by the Covid-19 pandemic, and also to help in creating a sustainable world that can coexist with the increasingly serious global environmental problems. For this reason, I am confident that this will be a very exciting and meaningful conference.


Specially thanks to Professor Ko and Professor Kim for their dedication in organizing this wonderful opportunity.

I look forward to welcoming you at the 2023 GMC in Seoul.


Chizuru Nishio, Ph.D

Conference Co-Chair of 2023 Global Marketing Conference at Seoul

Executive Vice President of Japan Society of Marketing and Distribution (JSMD)

Professor of Marketing, Faculty of Business Science, University of Tsukuba, Japan.