From Conference Co-chairs

Dear Conference Attendees:

Welcome to the 2023 Global Management Conference at Seoul.

After three years of pandemic, it is our pleasure to meet in person and celebrate the opportunity to bring together marketing scholars from all around the world.

EMAC, the European Marketing Academy, has been aiming to expand its collaborations across continents, industries, and disciplines and to move forward the field of Marketing.

We wish you all a wonderful conference.


Renana Peres, Ph.D.

Conference Co-Chair of 2023 Global Marketing Conference at Seoul

EMAC Vice President of Global Relationships

The KMART Professor of Marketing,

Head of Marketing Department,

The Hebrew University Business School,

Jerusalem, Israel